Property Raptor

I’ve chatted with some of our team members from sales and business developers to know a bit more about our new and existing customers. We’ve discussed about queries they usually have and features they’re usually interested in. Afterwards, I went through the site to give my own evaluation on how we might improve the experience.
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Things we can do better:
- It’s not giving enough details for its core features.
- Some of the graphics don’t really help explain a section’s topic.
- We can improve the overall storytelling of the landing page.
- The overall aesthetic looks a bit aged especially when compared to our competitors.

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I’ve worked with our project manager in sorting out the information of the site. I’ve proposed 2 ways:
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1. Sort by usage. This is for the property-tech savvy people. They already know what features they needed. So we want to prioritise features that are mostly used and the general market is interested in.
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2. Sort by differentiators. This is for business owners and investors who mainly considers a product's uniqueness. Property Raptor is one of IMS’s venture projects. The website also needs to appeal for this user type who’s interested in our products special features.
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In the end, we chose to sort the features by usage to cater to our general visitor. We’ll highlight the special features on the features list instead by having their own graphic to get more prominence.

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I’ve proposed to have these collage-y graphic to give the site a more fun and modern look. I also added more people interacting with the product. I wanted to give the impression that this is an easy product to use and its designed for people to use.