Introduction
Let's Park is a Hongkong Startup with the initiative of making parking spaces more accessible. The client had the goal of diversifying their product to cater to the evolving needs and preferences of the target audience. I joined a team of 5 consisting of 3 mobile app developers and a project manager. Our main goal is to create the mobile app version of the existing web application. We had 3-4 weeks to complete the design to give ample time for our developers.
Goals:Digital Transformation: Implement innovative digital technologies to streamline operations, enhance customer experience, and drive growth.
Product Diversification: Expand the range of products or services offered to cater to the evolving needs and preferences of the target audience.
Observe, Study, Ideate
I had an initial walkthrough by the LP team and they demonstrated the happy flow both from the driver and the car park owners experience. Afterwards, I spent some time playing with the application myself to see the different options available, possible rooms for improvement, existence of states, secondary pages such settings, etc.
I then talked to their stakeholders and further understand what they had in mind for the overall look & feel of the app. They sent over some screenshots of apps that had the desired look. The goal was to translate web application in native mobile experiences. I started working on the global components such as the header and the footer, colors, and basic iconography.
Decided on the elements of the Design System
The web version was actually launched over a year ago. So when we were deciding on the aesthetic changes, we tried staying true to the web version as we wanted to make theirs cohesiveness between the experiences. It had to be easy to migrate our web based used to the app. The main difference that we made was using a card style interface. This helped create more contrast between sections and made information more digestible. The layout and the information architecture respects the web version.
Moving forward with Let’s Park
I wish I had to opportunity to influence the structure of the design. Maybe we could talk to some of our users and see how could further improve their experience and convert them into long-term customers. I did create an imaginary case study to reflect Lets Park just so I can do some research. Hoping I could give more value to the company. You can learn more about the case study here:
Hong Kong Parking App: UI/UX Case Study
